Pork on a Fork Label Re-Design
Pork on a Fork is a local barbecue restaurant and catering company for many years in Phoenix, their quality and flavor made them the favorites of town and winners of multiple prizes and featured in tv channels and magazines.
In this project, I worked with the copywriter to re-design their new barbecue sauces labels. I found inspiration in their website and food truck, two emblematic pieces of their brand. We simplified language by getting rid of extra words to create a cleaner and uncluttered product label. I highlighted attributes that differentiate them from their competitors on store shelves and that are of value to potential customers. I put the focus on the flavor, not the logo because people unfamiliar with the brand may be pulled in by the flavors they enjoy.
For this project, I designed the labels, the proposal presentation, 3D images prototype, and 3D presentation view.
This project was accomplished during my employment at Target Market Media Publications, Inc